Defining “What is Green?” Keystone Green Products Roundtable meets at Wingspread
Published by Julia Guth on March 05, 2010
The Johnson Foundation at Wingspread hosted a meeting in January of the Keystone Green Products Roundtable, a multi-stakeholder group helping to shape the future around eco-labels and, more broadly, how greener products are defined and marketed.
Five Winds International, a founding member of the Green Product Roundtable, interviewed Roger Dower, President of the Johnson Foundation at Wingspread.
What prompted the Johnson Foundation to host the Keystone Green Products Roundtable?
"The Johnson Foundation has a long-standing interest in environmental and sustainability issues. The work being done by the Keystone Green Products Roundtable aligns with the Foundation's interest in better understanding markets that promote sustainability."
In your opinion, what is notable about the Keystone Green Products Roundtable's work?
"Their work is particularly noteworthy because the group is not going in with preconceived notions about what the answer is. It's not about presuming there is too little or too much of something. They are trying to understand what makes a good marketplace."
What do you anticipate the group's major impacts will be?
"This is a hard question, because the group is truly going in with an open mind as to what the issues are. In the broadest of terms, we are seeing a market trend that can have some very important effects on environmental progress. If the impact of the Roundtable is to better understand how this market trend is evolving and how various stakeholders are contributing -- this is huge. The Keystone Green Products Roundtable is a forum that sets the stage for bringing the most powerful force on earth - the economy - to bear on environmental protection."
Visit Five Winds' Product Sustainability Roundtable (PSRT) blog for more blog posts concerning product innovation and sustainability trends.
Found in: roundtable Green Products eco-labels
