BASF
Staying ahead of its customers' drivers, BASF worked with Five Winds International to establish a custom database of global eco-label criteria for the company's most important end-use markets. BASF uses this information to support designing and positioning products that support the environmental performance needs of its customers.
Testimonial
"We see strong value for BASF and our customers in not only understanding the criteria of these eco-labels and rating systems, but also in assessing their credibility, in order to make decisions with scientific integrity. We want to make sustainable decisions."
Pat Meyer—BASF Corporation Product Stewardship.
