Have we reached a tipping point on environmentally and socially responsible products? Ten signs that indicate we may be close.
In his book The Tipping Point, Malcolm Gladwell proposed that ideas, behaviors, messages and products sometimes behave just like outbreaks of infectious disease. In the attached article, Five Winds Director and Head of Strategic Sustainability Services, Kevin Brady, lists ten signs of hope that the world is changing, and that a social epidemic for sustainable purchasing has arrived.
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